TikTok for Business
TikTok for Business
Are you trying to grow your following on TikTok? Not sure where to start with setting up your business TikTok account? TikTok is one of the world’s fastest growing social networks and is available in over 150 markets with over 1 Billion users each month. The format involves posting short-form videos – mostly for entertainment. However, it also presents significant opportunities for businesses.
Who is this course for?
This course is aimed at anyone who is involved in promoting and marketing their business online. By the end of this course, you will be able to: • Understand the business benefits offered by the platform and how to create and optimise a business profile. • How to create a brand identity, content strategy and partnering with influencers. • Know how to plan and set up effective advertising campaigns.
TikTok for Business: what is covered?
This course starts with the history of TikTok, its user demographics and the three business benefits offered by the platform It discusses the importance of TikTok advertising campaign strategies, whether it’s a one-off offer, an advertisement group or a collection of advertisement groups. Finally, it shows you how to use TikTok’s analytics tools to monitor the success of your advertising and use your insights to generate increasingly effective campaigns in the future.
Module 1
TikTok Basics
Module 2
Using TikTok for Business
Module 3
TikTok Ads
Course Overview
Course:
TikTok for Business
Course time:
Approx. 20 minutes Assessment method: Multiple choice test
Pass mark:
70% in each module
Cost:
£35 + VAT
